An important step in building a reputation as an authority in a field is to share information about an area of expertise your company has.  Ebooks provide an excellent avenue to share information and expertise in a format that is easily shared and encourages readers to utilize online tools like social media.

Publishing ebooks about topics specific to your companies field can also be an exceptionally useful way to improve the visibility of your company by use of keyword analysis and search engine optimization. Utilizing a multimedia approach to marketing provides search engines like Google a broader base of results to analyze and promote, and ebooks are now frequently included in the top results for search terms.