Keeping in Contact With Your Customers

Being in contact with your customers is beneficial not just for you, but for your customers as well. It enables you to provide information about your services to people that are looking for them and you can become a trusted authority on the subject of your business and reinforce your brand in people's minds. On their end your customers will get information from a professional in the field and potentially get access to sales or special discounts provided to readers. There's plenty of ways that you can keep in contact but we'll focus on two today: comments and a newsletter.

Promoting posts that you've written by linking to them on Facebook is a great way to get your content in front of your customers but it also provides an amazing opportunity for communicating with them about their questions or concerns by commenting. Why limit the amount of interaction you can have to Facebook though? The two primary Content Management Systems, Joomla & Wordpress, both have built-in systems to handle comments and by utilizing them you make it so those that find your articles from different places than Facebook have the same ability to interact with you that those that have liked your page do.

 

Now, believe it or not, not everyone has a Facebook or checks it frequently enough for this to be your only means of communication. A great way to reach out to these people is through a newsletter. Offering an eBook with useful information or a discount on a common service is a great way to entice people to join and you can keep them by continuing to provide valuable information to get the most use out of your products and services or increase sales by providing discount codes that you can only get from your weekly, bimonthly, or monthly email blast.

If you'd like to look into adding comments to your site or about building a newsletter to improve your outreach please reach out to us. We'd be happy to take care of the technical end of things so you can focus on what it is you do best: serve your customers.