White Papers

White papers are used as a succinct way to explain a topic, offer guidelines or ideas, make suggestions, critique a service/product, or outline actions or future actions. White papers are often used in conjuction with ebooks and other Inbound Marketing products.

Brand recognition and loyalty is improved when customers/clients and peers view a business as the authority on a topic. White papers are often useful in creating trust and establishing a reputation as a leader in your industry or field.